Internet Marketing Resources

03/10/2010 05:39 AM

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Splogging - How Not to Use Your Blogs

Splogging is the creation of spam blogs, either automatically or manually. Spam is spam regardless of how it's done. The main idea behind splogging is to create as many websites as possible and fill them with links to a particular site that sells some product. As I was reading this description, I thought that this is what many people are doing with their blogs, site promotion. The difference between a splog and a legitimate blog used for site promotion is that splogs have no real content, generally no articles are written by the author of the splog, and splogs are created en masse. This means you will find the same content on several blogs if not hundreds to thousands of blogs. All of them filled with the same uninteresting useless content, but links and comments to the same sites. Their only purpose is to create backlinks. What they achieve is useless information in the search engines.

Sites like Blogger are aware of splogs and their use. Recently they have started deleting spam blogs in their system and have implemented ways to prevent automatic post submissions and comment submission for those sites that have splog properties. Since identifying splog properties on a blog is an automatic process, don't worry if you are targeted. Blogger has implemented ways for legitimate sites to have their blog looked at by a real person in order to change the splog status. Other groups are actually going to the extent of having splogs and the websites they point to banned from search engines.

Another reason blogs are good marketing tools is that most come with an atom or RSS feed for yet another advertising option. RSS feeds are popular and can be submitted to search engines and RSS feed publishers. Every time you update your blog, your RSS feed also gets updated and pings feed publishers who you've selected to publisher your feed that it's been updated.

The best way not to get your blog banned is not to participate in splogging and be wary of the programs you participate in. If they sound too good to be true, they probably are and they will probably get your site and your banned without recourse. In addition, you may also have adsense or any other advertising program you participate in discontinued permanently.